IRIE

Avaran’s first stage show was in July 1997, when he opened for the famed late African Reggae Star Lucky Dube. It was this same year when the humble beginnings of the debut album “Short Rope” began taking shape. In October 1997, Avaran shared the stage with Luciano “The Messenger,” Sizzla, and Mikey General at the Cameo Theatre In Miami Beach, Florida.

In the spring of 1998, Avaran shared the stage again with the current leading reggae artists of that time, namely Capleton, Anthony B, and Yami Bolo. In July 1998, Avaran traveled to Jamaica and appeared on both Heineken Startime stage shows in Kingston and Mandeville, opening the stage for John Holt and a host of other foundation artists. Avaran left Jamaica with a feeling that something great was to come, and he was right.

In late 1999, Avaran finished the work on Short Rope, produced by legendary producer Karl Pitterson. He was ready to showcase his talents as a performer at the Midem Music Conference in Cannes, France, in January of 2000. At the Midem music conference, he shared the stage with Beres Hammond, Half Pint, and Rapper Doug E. Fresh; his spectacular performances secured him a distribution deal back in the United States. From there, It was on to Lyons, France, where he teamed up with the Grammy Kid Mykal Rose. Together, they toured through Germany, Holland, Belgium, and Luxembourg.

In 2001, the journey seemed to have ended, and it was here that Avaran’s career was forced to take a back seat due to personal reasons, but music was never too far away. Still recording for European producers, Avaran made a comeback in 2006 with a song that would cement his name in the French reggae market for years to come. “Let Jah Be Praised” was recorded for Zion Gate Music. This single made way for other producers to quickly grab singles from this upcoming reggae star. Next came VI Connections with “Rumble Jumble Life” and “Things Tough” also came calling was Messenjah Music out of London, England. They produced “Powers that Be” on a recut of the Promise Land Riddim; next was Gold Cup Records hailing out of Italy, they cut three singles entitled “Gonna Be Dread,” “I will Rise,” and “I Never Knew,” a masterful lovers rock, also on the list was Patate Records in Paris France, for them Avaran recorded “Fire” aka. (Heathens). Next, the German Producers Pow-Pow Productions produced “Times Getting Serious” on the Respond Riddim, and the great Stingray Records out of England took two singles, “One More Night” and “I Wanna Love You,” which was featured on the “Move Up Riddim,” Compilation. In 2007, Avaran again headed to Europe, where he toured from northern to southern France and Geneva, Switzerland. Avaran continued working doing small shows in his hometown, and in 2011, Avaran returned to the market that always showed him love; he performed at “The Hootananny” in Brixton, England, and a few shows again in France.

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Now, in 2024, Avaran has exciting new projects completed, and the first release, “LOVE CRY,” released on November 29th, 2024, through VPAL MUSIC, has shown to be on reggae fans’ top playlists according to the amount of radio spins it has already received. Avaran now has a slew of brand-new hits and is ready for bookings worldwide.